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Hi, I’m Tyler Kunz – a creative director, brand designer, product nerd, and skincare junkie with a thing for bold ideas, beautiful execution, and big impact. And cats.

I specialize in building brand worlds that feel intentional, strategic, and full of personality — from visual identity to brand voice to product packaging to the customer experience at shelf (or on screen). I’ve been doing this work since 2008, with a focus on small and emerging brands in cannabis, beauty, wellness, and beyond.

I bring a holistic approach to every project, grounded in strategy and driven by design. My work spans naming, strategy, identity systems, packaging, copywriting, web, and product development — with a particular love for helping founders shape the early look and feel of their brand.

I’ve most recently built deep expertise in the cannabis space — navigating everything from child-resistant packaging and variable info labels to regulatory compliance and the retail experience. I know the ins and outs of making bold creative work within an industry full of fine print, shifting rules, and big potential. And a lot of competition.

Prior to that, I was key in getting Crude Personal Care off the ground, at what I recognize now was almost a founder level. I eventually joined the team in-house for 2.5 years, at a time when Crude was ready to grow and expand in the Utah and USA market. I adored my time in the skincare/beauty space and would love a return.

I’m passionate about cohesive branding, pearl-clutching design, thoughtful storytelling, engaging content, and elevating emerging industries with work that’s smart, clear, and full of flavor. I’m also passionate about cats, the Real Housewives, and nail polish (please ask me more about any of these topics).

Branding & Marketing

Strategy
Company/PRODUCT Naming
Logo/Brand Suite Design
Brand Copywriting
Web Design (Squarespace & SHOPIFY)
AD + CONTENT CREATION
CREATIVE TO MARKETING FUNNEL

Packaging, Apparel, & Retail DESIGN

Product Design
Packaging Design
Merch/Apparel Design
eCommerce/Fulfillment Implementation
Unboxing Design
Retail BRAND Design
Shelf MERCHANDISING DESIGN

My Recent Experience

  • Creative & Brand Director | Graphic & Web Designer | Marketing Manager
    Full-time in house: Sep 2023 - Present
    As a freelance client: May 2018 - Sept 2023
    Alaska, United States · Remote

  • The Brand Op
    Freelance Brand Creator & Graphic Designer
    Self Employed
    Sep 2018 - Present · 6 yrs 8 mos

    Creator behind several local SLC brands including, CRUDE, Drift, Smol, The Bia Movement, and Nice Grooming Co. as well as several brands outside of Utah including Denali's Cannabis Cache, Alaska Marijuana Industry Association, Birch, Wildspring, Canopy, and Provisions Bistro. Currently doing freelance work for the corporate space, working with Degreed.

  • Creative Director
    Graphic Design, Web Design/Management, Marketing Direction, Packaging Design, Content Creation, Influencer Management
    May 2016 - Sep 2018 · 2 yrs 5 mos
    Salt Lake City, UT · In Office

  • Marketing Coordinator, Designer
    School of Dance • Department of Film
    Graphic Design, Web Design/Management, Marketing Direction, Creative Direction on Photo and Video Shoots
    July 2010 - Sept 2016
    Salt Lake City, UT · In Office

Hello, there! Tyler here.

I was raised on a farm in idaho and have lived in slc for 23 years.